However, Apple iOS devices aren’t as popular in other regions compared to Android devices. 36075 = 360,750,000 hours per day and 131,673,750,000 (131.7 billion) per year.With all its influence on our modern culture, it’s easy to think that the iPhone is the most popular smartphone in the world if you live in the United States or Canada. 975 X 37 = 36.075% of time spent watching YouTube on devices that are not running on a Google OS - and which hence count toward our final figure.ġ billion X. The other 37% of time is spent watching on PCs, and Google’s Chrome OS has about 2.5% market share, which leaves. We can now calculate how much time is spent watching YouTube on Apple smartphones using the market share data above (22%).ġ billion X. An estimated 63% of this view time is from mobile devices. YouTube has 2.5 billion active users, who collectively watch about 1 billion hours of video every single day. Remember that any Android users would be double counted, so we’re only interested in time spent using Google products on other platforms (iOS, desktop/windows, etc). Time spent on Chrome browser (only on laptops/desktops)Īmong the other products with 1 billion + users YouTube has the third-largest time share. So, using smartphones alone (which don’t include Chromebooks, tablets built on iOS, etc) - we can estimate that total time spent on Android devices is at least 2.2X that spent on Apple devices. This means that even if the 3.5 billion figure is high, it won’t be for much longer.ģ billion X 6 hours = 18 billion hours per day on Android smartphonesġ8 billion X 365 = 6.57 trillion hours per year I’ll use the 3 figure to be conservative.įor reference, I found this from that estimated there were an additional 1 billion new Android devices activated between May 2021 and May 2022. Backing into the figure by looking at Android market share around 70% and a total smartphone user base (unique users) of just north of 5 billion would give us closer to 3.5 billion Android smartphones. someone without a laptop in India).Įstimates for the number of Android smartphones in use I found hovered around 3 billion by end of 2022. In practice, Android usage is likely to be higher than iPhone usage because Android users are more likely to be using their phones as their primary workstation (e.g. I used 6 hours to calculate total time spent on iPhones so I will use the same figure for Android. The estimates I found for time spent on smartphones ranged from 4-6 hours for millennials and older generations, and 6-8 hours for Gen Z. Google Cloud (indirectly if you count people using products which are hosted on or otherwise touched by a Google Cloud service)įor reference, Google calls Gmail, Calendar, Drive, Docs, Sheets, Slides and Meet its “Workspace productivity Apps” - collectively they count more than 2.6 billion monthly active users. Google’s suite of office products (docs, sheets, etc) Other products that have yet to hit the billion user count but which are over 100 million include: Google has 9 products with more than 1 billion users, they are: In this post I’m going to do some similar calculations for Google. The result was a little north of 3 trillion hours on an annualized basis using my expectations for active devices as of December 2022 (and various assumptions about time spent per device from consumer surveys which I reference in the post). In a previous post ( linked here ) I did a calculation to estimate the total time spent across Apple’s ecosystem of products.
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